Fall is the Tech New Year
When it comes to tech and marketing I often tell people that they need to rethink their year. In tech, especially B2B, the year begins in Fall with all the fall product launches, shows and conferences that start just before labor day. Why Fall? Because November is budgeting time. It is the time to spend what you had and budget for the next year's spend. In other words, if you want to be in the budget, they better know about you before November.