Take the time
I recently finished up a messaging and positioning session with a new client. And it was awesome. Most companies really hate the thought of spending 2 days locked in a room just to get PR positioning done. But there are so many advantages to this session that go beyond PR and can really help your teams get on the same page. Some quick reasons why M&P sessions are critical not only to PR but to your business in general.
Look, M&P sessions don't solve the world but they are an opportunity to bring teams together and get the creative juices flowing. They are different than THE OFFSITE. They are a chance to talk. For a PR person this is where we really learn about the voices of the team, the personality of the company, and of course the stories that we need to tell and the position we want to take. I say WE here because it is also where the PR person moves from consultant to part of the team, which is right where I want to be.
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