A few weeks ago I had the honor of being invited to be on Heavybit's
first PR and marketing podcast, The Pitch Room, with their new PR manager Malia Powers
. It was a lot of fun and gave me the chance to really think about startup approaches to PR, especially when companies are young and might not be ready for a bigger firm. In the podcast I hit on:
- Media relationship building
- Launch materials
- What to do when there is no news
Take a listen and see if I got it right.