Having Fun With Heavybit Podcast

How companies should think about PR on a shoestring

I don't always do podcasts but when I do, I have fun!

A few weeks ago I had the honor of being invited to be on Heavybit's first PR and marketing podcast, The Pitch Room, with their new PR manager Malia Powers. It was a lot of fun and gave me the chance to really think about startup approaches to PR, especially when companies are young and might not be ready for a bigger firm. In the podcast I hit on:

Timing
Media relationship building
Launch materials
What to do when there is no news

Take a listen and see if I got it right.