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Having Fun With Heavybit Podcast

How companies should think about PR on a shoestring

I don't always do podcasts but when I do, I have fun!
A few weeks ago I had the honor of being invited to be on Heavybit's first PR and marketing podcast, The Pitch Room, with their new PR manager Malia Powers.  It was a lot of fun and gave me the chance to really think about startup approaches to PR, especially when companies are young and might not be ready for a bigger firm. In the podcast I hit on:
  • Timing
  • Media relationship building
  • Launch materials 
  • What to do when there is no news
Take a listen and see if I got it right.
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