Media Training

Posted on October 29, 2007

We all know - some people have the gift of gab and some folks just don't. This is just a quick plug for media training. It is essential that everyone in the organization go through the media training process. Not only does it force a company to develop and deliver a single coherent message, but media training often helps you find out which colleagues should not be spokespeople. And you never know - you may find your best spokesperson on the engineering team - It could happen!

While it is important to have several people media trained not everyone is comfortable with the job. Sometimes, even the CEO isn't up to the challenge. And while it is essential for senior staff to learn, they may need to be paired with someone who is more comfortable in front of an audience. Net Net, train a lot, train often and be prepared to tell even the most senior people they either need more training or might not be the best for media events.

Networking for Out of Towners

Posted on October 8, 2007

We happen to do a lot of work with international clients as well as clients across the country. And they are always surprised by the Valley culture - how we really live and breath technology here. Our language, our sense of humor, our clothes, everything reflects tech. And there is an energy or feeling that everything is happening instantly. We seem to be on the cutting edge of everything - including walking, eating, socializing and playing video games. As one client put it, "Its like you live on your own planet." And we do.

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The Power of the Conference

Posted on October 5, 2007

Well we have made it through another intense tradeshow season. And now it is time to take stock of some of the lessons learned. Going to 4 tradeshows in 4 weeks, with completely different PR roles at each show, has been an intense PR 101 refresher. A couple of things that I couldn't have done without:

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tradeshowapalooza!

Posted on September 3, 2007

September is traditionally trade show hell but I must say there is an energy in the air about this season. Or maybe this is just a way to highlight where StrategicLee and our clients will be for the next month or so. Check out the following shows:


Office 2.0 Conference September 5 – 7, San Francisco, CA
Intel Developer Forum September 18 – 20, San Francisco, CA
DemoFall September 24 – 26, San Diego, CA
Web 2.0 Summit October 17 – 19, San Francisco, CA