Story posted on 44 29, 2007
We all know - some people have the gift of gab and some folks just don't. This is just a quick plug for media training. It is essential that everyone in the organization go through the media training process. Not only does it force a company to develop and deliver a single coherent message, but media training often helps you find out which colleagues should not be spokespeople. And you never know - you may find your best spokesperson on the engineering team - It could happen!
While it is important to have several people media trained not everyone is comfortable with the job. Sometimes, even the CEO isn't up to the challenge. And while it is essential for senior staff to learn, they may need to be paired with someone who is more comfortable in front of an audience. Net Net, train a lot, train often and be prepared to tell even the most senior people they either need more training or might not be the best for media events.