why a blog

Story posted on 20 03, 2007

Over the last 15 years we have seen a lot of companies make the same PR mistakes over and over again. We have also seen an equal amount of innovative approaches to evangelism. And day by day we are in the trenches talking to the journalists, analysts, companies and customers. We have even been known to attend an industry conference or party as well. So we’re writing this blog for our clients and colleagues to capture what works and what doesn’t. Hopefully someone will learn something…otherwise we’re really just venting.