ask the media

Story posted on 21 03, 2007

I often find that clients are afraid to ask a journalist what they need. You gotta understand - journalists have a specific job to do and are very aware what their readers want. Recently I sat in a room with five of the most renowned journalist in the gaming industry and they outlined exactly what we all want to know – what they do all day. Three things they said are worth mentioning:

1. 1. Media days are not necessary. They are happy to take a briefing over the phone.
2. 2. Spread the news out. Bundling news together just means less coverage and readership.
3. 3. Pros and cons are part of the story. It’s their job to tell their readers what works and what doesn’t. So expect it. And make sure that the product actually does what you said it does.