are you talking to yourself?

Story posted on 25 03, 2007

Well the same thing could be said for this blog! But just in case someone is listening… We just want to highlight the press release. Every release should have an audience. Sometimes you’re talking to our colleagues in the industry but often you’re trying to reach new customers. So are you speaking your customer’s language? Are they walking around looking for the premier, integrated, on-demand infrastructure? Or are they looking for a better way to work with their partners? Make sure your releases are talking to the audiences they are intended for and not in the alien language of the internal company “we have drunk the cool-aid” culture.